Whether you are a large store front practice or an individually-owned mobile Botox practice, Illinois medical spas and aesthetic practices must follow strict guidelines when advertising their practice. Like any other business, medical spas and licensed providers of aesthetic treatments do have the right to advertise in the public media, as well as anywhere on their premises. The problem is that the industry is heavily regulated, including what can and cannot be included in this advertising.
When you advertise your medical spa in the state, you are free to include all the following information.
When you are establishing your advertisement, Illinois does not allow you to include the following information.
Most of this sounds straightforward, but it can be more challenging when you start trying to advertise your business. Here’s a simpler breakdown that you can use as a checklist for your advertising campaigns.
The trickiest aspect of advertising for a medical spa is the pricing. As mentioned, you can include the typical fees, including a disclaimer of any circumstances that could increase those fees, such as complications.
Do not include any fee costs or pricing that are misleading. If the costs could be higher than advertised, you must include those details about the costs.
Do not include competitor prices or fee comparisons for the same services. You can only include your own service fees.
Until recently testimonials were banned, but because of concerns about the Constitutionality of the ban, the prohibition was lifted. However, using testimonials is strictly regulated, and you can expect scrutiny if you add them. To ensure that your advertisement complies with Illinois law, here is a quick list of what you need to do or what you should not do.
For MDs and DOs, the Illinois Board of Medicine requires physicians to be identified by name and title (or official abbreviations for the title) in all advertisements. For APRNs, the Illinois Nurse Practice Act requires any advertising of an APRN practice to include either the title “APRN” or the nurse’s credential initials (such as educational degrees and national certifications). Illinois APRNs should not advertise their “medical services” or as “medical directors” and should avoid using the term medical in their advertisements. Illinois APRNs serving in the medical director role to a medical spa have an aesthetic nursing practice and should advertise accordingly.
If you have questions about your license or need help with regulatory issues, then we invite you to call 1818 Legal to help you with your efforts. We are experienced attorneys who are ready to help you protect the value of your business. Call us today at (312) 584-5444 or fill out our online contact form. Remember, 1818 knows government.
The information in this blog post is provided for informational purposes only and is not intended to be legal advice. You should not make a decision whether or not to contact an attorney based upon the information in this blog post. No attorney-client relationship is formed nor should any such relationship be implied. If you require legal advice, please consult with an attorney licensed to practice in your jurisdiction.
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