Like many businesses today, doctors and other medical professionals seeking to grow their practice are turning to their current clients and social media in hopes of increasing referrals. Many companies incentivize their clients to write online reviews, make referrals, and post on social media to help their company grow.
Healthcare practices, however, fall under a myriad of laws, regulations, and organizational ethical guidelines that strictly prohibit or limit payments and gifts for patient referrals. Issues such as fee-splitting, referral fees, and other incentives are something a medical practice must review to ensure compliance. Compliance can include:
If you are looking for ways to thank your clients, contact 1818, and we can work with you to create a marketing strategy that is both legal and successful. As always, hand-written thank you notes with the ask are a great way to stay connected to existing clients while growing a practice.
The information in this blog post is provided for informational purposes only and is not intended to be legal advice. You should not make a decision whether or not to contact an attorney based upon the information in this blog post. No attorney-client relationship is formed nor should any such relationship be implied. If you require legal advice, please consult with an attorney licensed to practice in your jurisdiction.
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